Digital Growth Operator · Founder, Easy Marketing Solutions · Remote
I build the full growth engine.
Not just the ads — the machine behind them. Five-plus years scaling e-commerce brands on Meta, TikTok, and Snapchat, and I build the Shopify & WordPress stores that traffic actually converts on. Trained as a Chartered Accountant, so I read the P&L, not just the dashboard.
Traffic is easy to buy. The hard part is a store that converts, creative that stops the scroll, and unit economics that survive scale. I own all three.
Paid Ads
The platform is rarely the whole problem. The system around it usually is.
For 5+ years I have worked across paid media, Shopify, WordPress, creative and social, including brands built from scratch and service businesses that live on leads and bookings. So when performance drops, I can see the whole journey, find the leak, fix it hands-on, and bring in the right specialist from my team when the work needs extra depth or speed.
Traffic is coming in. The business is not feeling it.
This is where a lot of ad spend gets wasted. The campaign may be doing its job, but the offer, landing page, product or service page, trust signals or checkout are losing people after the click. I trace the drop-off, fix the weak point, then push harder once the path to conversion is stronger.
Meta Ads · TikTok Ads · Snapchat Ads · Funnels · CROScaling turns a good campaign into an expensive one.
What works at a small budget often breaks when spend rises. Creative runs out, audiences tighten, retargeting is thin and the numbers stop making sense. I scale in stages, watch the economics closely, and build fresh creative and audience depth before forcing more budget through the same setup.
Scaling · Audiences · Retargeting · Creative · Unit EconomicsThe content is going out. People stop noticing it.
Brands often keep posting the same type of reel, product shot or ad until performance fades. Because I work across video editing, photo editing and paid creative, I can move from performance data straight into new hooks, angles and formats instead of waiting on a separate production chain.
Reels · Video Editing · Photo Editing · UGC · TestingThe website is making good traffic harder to convert.
On mobile, a slow page, unclear product story, weak proof or clumsy checkout is enough to lose a ready buyer. I build Shopify and WordPress sites myself, so I can fix the page, UX or funnel without the usual gap between marketer and developer.
Shopify · WordPress · Mobile UX · Product Pages · CheckoutThe brand is active everywhere. Nothing feels connected.
Ads say one thing, social says another, and the website tells a third story. I connect paid media, content, social and web under one direction. When a project needs extra design, development or production capacity, I bring in the right people from my team and stay responsible for the outcome.
Strategy · Social · Creative · Web · TeamYou have numbers. You still do not know what to do next.
More dashboards do not create clarity. I look at the signals that affect revenue, leads or bookings, clean up the tracking where needed, and use the data to decide what to scale, what to cut and what needs fixing next.
GA4 · GTM · Pixels · Attribution · ReportingOne point of ownership. A full team when needed.
You work directly with me on strategy, direction and the important decisions. I stay close to execution, then bring in the right people from Easy Marketing Solutions for design, video, development and day-to-day delivery.
I've run paid media across three very different worlds.
Agency speed, enterprise scale, and B2B discipline. Each taught me something the others couldn't, and together they're why I can walk into almost any account and know where the money leaks.
Dubai · Remote
Ten-plus e-commerce and DTC accounts across the UAE and GCC at once. Direct client contact on every one, 8+ ROAS held consistently, budgets scaled from $5K to $20K+/month. The model I do my best work in.
Gul Ahmed
Pakistan's largest home-textile exporter, PSX-listed, $650M+ revenue, 100+ retail outlets. On the digital team running Meta & Google for seasonal launches, always-on activity, and e-commerce.
United Insurance
One of Pakistan's largest insurers. Nearly four years of lead generation, 2,000+ qualified leads at under $0.50 each. Where I learned that quality beats volume.
The ad is only one part of the sale. I work on the rest too.
I work across the full path: social media, paid ads, content, design, video, Shopify and WordPress, so the message stays connected from first impression to landing page.
If performance drops, I can trace the leak across the hook, creative, targeting, page, offer or checkout, then fix the right part instead of just increasing spend.
My Chartered Accountancy background keeps the work commercial too: CAC, contribution margin and whether growth still makes sense at scale. When needed, specialists from Easy Marketing Solutions plug into the same direction.
WORK THAT IS LIVE IN THE REAL WORLD.
EVOQUE AESTHETIC
Built and managed the clinic’s digital presence across website, social media and paid acquisition. Ongoing work includes consistent content, professional photo and video editing, account growth and Meta campaigns focused on patient inquiries.
WEBSITE · SOCIAL MANAGEMENT · DAILY CONTENT · VIDEO EDITING · META ADS
DR. AKASHA UMAIRA
A focused digital presence built around professional positioning, treatment communication and lead-oriented creative. Work covers website support, social media, content production and paid campaign execution under one consistent brand direction.
WEB DEVELOPMENT · SOCIAL MEDIA · CREATIVE · LEAD GENERATION
AESTHETICS LAB
Website, social presence, creative production and performance campaign support built around one consistent clinic identity. The work keeps the brand active, credible and ready to turn paid reach into customer conversations.
WEB DEVELOPMENT · SOCIAL MEDIA · CREATIVE · LEAD GENERATION
RAWAT MEDICAL CENTER
Ongoing digital handling for a multi-department clinic, including doctor and service content, social profile management, campaign creatives and paid activity designed to improve visibility and patient inquiries.
DOCTOR CONTENT · SOCIAL MANAGEMENT · CAMPAIGN CREATIVE · PAID ADS · REVIEWS
CITY CLINIC WAH
Digital management across multiple doctors and departments with educational posts, treatment and service communication, reels, campaign creatives and paid support kept under one clear clinic identity.
DOCTOR CONTENT · SOCIAL PROFILES · REELS · CAMPAIGN CREATIVE · PAID ADS
AYESHA NUTRITIONIST
A cleaner digital presence built around professional positioning, website support, social content and consistent brand communication, making the service easier to understand, trust and contact online.
WEBSITE · BRAND PRESENCE · SOCIAL CONTENT · GROWTH SUPPORT
OFFBEAT
A clothing store built from the ground up with Shopify structure, product setup, tracking, social presence, creative production and paid social used to move the brand from setup into active selling.
SHOPIFY · STORE SETUP · PIXEL & TRACKING · CREATIVE · PAID SOCIAL
NIZ
End-to-end e-commerce execution covering the store foundation, product structure, tracking, social setup, creative testing and paid campaigns so the brand can launch, learn and improve from real sales data.
SHOPIFY · PRODUCT STRUCTURE · TRACKING · CREATIVE · PAID SOCIAL
TIMELESS CLOTHING
Ongoing e-commerce work across store presentation, product merchandising, social creative, tracking and paid acquisition, with the goal of turning a consistent fashion brand into repeatable online sales.
SHOPIFY · PRODUCT MERCHANDISING · SOCIAL CREATIVE · TRACKING · PAID ADS
EAZYFIT
A full launch foundation covering Shopify setup, product structure, pixel and tracking, social presence, creative production and the paid campaigns needed to start generating and measuring sales.
SHOPIFY · STORE SETUP · PIXEL & TRACKING · CREATIVE · PAID SOCIAL
One system. Clear ownership.
I keep social, paid ads, creative, web and store aligned around the same audience, offer and growth objective, so every channel is pushing in one direction.
I treat posts, reels, hooks, graphic design, video edits and ad assets as performance work. They are built to earn attention and create useful learning, not just fill a calendar.
Before I push more traffic, I fix the leaks. Tracking, page speed, website experience, checkout flow, content and the offer need to work first, otherwise more traffic only makes the leak bigger.
I stay on strategy, direction and critical execution. When a project needs more depth or speed, specialists support design, editing, development and production under one direction.
I use reporting to decide what to cut, fix, scale or create next. The numbers are there to improve the next decision, not to decorate a dashboard.
The System Behind The Work
Platforms, creative production, commerce and measurement working as one execution layer.
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Social & Paid
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Commerce & Web
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Creative
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Measurement
Good questions.
Mostly e-commerce and DTC, plus B2B lead generation. GCC and international, fully remote. If there's a store and a paid budget, I can help — and if the store needs fixing first, I'll do that too.
Both. I own the path from ad to checkout — I build and optimize the Shopify/WordPress store, the landing pages and the tracking, then run the media on top.
Comfortable from around $5K to $20K+/month per account and have scaled budgets 4× while keeping efficiency. Smaller budgets are fine when the unit economics support growth.
GA4 and Looker Studio dashboards tied to contribution margin, not vanity metrics — plus proactive updates. You hear about a shift from me first, with the plan attached.
Yes — looking for a remote role at an agency that moves fast and values ownership, and open to select freelance.